Gartner Research

Case Study for Supply Chain Leaders: Dell's Transformative Journey Through Supply Chain Segmentation

Published: 12 November 2010

ID: G00208603

Analyst(s): Matthew Davis


Companies can satisfy customer requirements of cost, speed and customization by segmenting their supply chain responses to demand. This research provides an overview of Dell's journey to create a portfolio of supply chain response options and align internally to enable that vision.

Table Of Contents
  • Overview
  • Introduction
  • The Challenge
  • Approach
    • Identify Customer Values
    • Understand Dell's Strengths
    • Understand the External Environment
    • Chart Clear Course and Benefit
    • Engage the Entire Organization
    • Continue to Govern and Refine Portfolio
  • Results
  • Critical Success Factors
  • Lessons Learned
    • Implementation of Supply Chain Segmentation Is a Journey
    • Different Skills Needed Throughout the Journey
    • Cross-Functional Participation Very Necessary
    • Transparency of Data Essential
    • A Balanced Scorecard With Clear Accountability Required

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