Gartner Research

Trade Promotion Consultants, System Integrators and BPO Providers

Published: 12 November 2010

ID: G00207448

Analyst(s): Michael Dominy , Steven Steutermann


This research discusses trade promotion management service providers and their capabilities across strategy and operations consulting, IT solution implementation and outsourcing. Consumer goods companies should use this research to support the evaluation and selection of a trade promotion service provider.

Table Of Contents
  • Overview
  • Trade Promotion Effectiveness Challenges Companies
  • Research Findings and Insights
  • Trade Promotion Service Provider Capabilities
    • Strategy and Operations Consulting
    • Technology Consulting
    • Business Process Outsourcing/Knowledge Process Outsourcing
    • References
    • Trade Promotion Service Provider Matrix
  • Advice and Recommendations
  • Research Objective and Methodology

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