Gartner Research

Market Trends: Top 10 Consumer Macro-Trends, Worldwide, 2010-2020

Published: 16 November 2010

ID: G00208934

Analyst(s): King-Yew Foong, Nick Ingelbrecht


Technologies are changing fast, but so are consumers. An understanding of the major demand-side dynamics is critical in order to build a 360-degree view of how the volatile market for digital technologies and services is evolving.

Table Of Contents
  • Overview
  • The Market Is Redefined by the Evolving Meaning of Value
  • The Market Is Redefining the Meaning of Communities
  • The Market Is Being Reshaped by Evolving Attitudes to Status and Identity
  • The Market Is Adapting to Consumer-Driven Innovation
  • The Market Is Redefined by the Shift to Screen-Based Consumption
  • The Market Imposes Two Critical Conditions on the Survival of Mainstream Brands
  • The Consumer Market Is Becoming a Moving Target for Marketers
  • The Market Adapts to Changing Attitudes to Spaces and Places
  • The Market Evolves to New Attitudes to Brand Loyalty
  • The Market Is Reshaped by New Consumer "Touchpoints"

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