Gartner Research

Supply Chain Strategy for Consumer Products: The Handbook for Becoming Demand Driven

Published: 16 November 2010

ID: G00208470

Analyst(s): Steven Steutermann


Becoming demand driven is a fundamental shift in how to do business. It is based on aligning strategies to sense and shape demand, and respond profitably to a demand signal. Based on results from demand-driven value network leaders, being demand driven makes a difference.

Table Of Contents
  • Overview
  • The Five Moments of Truth — What Demand-Driven Leaders Must Consider
  • The Importance of Demand, Product and Supply Cycles
    • Cycle Definitions
    • Aligning the Cycles to Sense and Respond
  • DDVN: Four Essential Strategies for Becoming Demand Driven
    • Strategy #1: Becoming Market Driven
    • Strategy #2: Drive Innovation Into Products and Services
    • Strategy #3: Build Value Into the Supply Networks
    • Strategy #4: Orchestrate the Demand-Driven Response
  • Becoming Demand Driven — How to Get Started
    • Demand
    • Product
    • Supply
  • Conclusion

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