Gartner Research

Case Study: Punjab National Bank Brings Financial Services to the Unbanked in India

Published: 17 December 2010

ID: G00206603

Analyst(s): Don Free

Summary

The pursuit of the unbanked market segment presents many barriers and is often fraught with risk. India's Punjab National Bank is one of several public banks cracking the code of this market.

Table Of Contents
  • Overview
  • Introduction
  • The Challenge
  • Approach
  • Results
  • Critical Success Factors
  • Lessons Learned

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