Gartner Research

Market Insight: China's 'White Box' Mobile Device Makers Are Poised for Growth in International Markets

Published: 21 December 2010

ID: G00209186

Analyst(s): CK Lu , Anshul Gupta

Summary

In 2011, Chinese manufacturers of "white box" -- or "turnkey"-- mobile devices are set to expand into emerging markets traditionally dominated by Nokia. This is thanks to their move to a legitimate business model and the availability of turnkey solutions from MediaTek, Spreadtrum and MStar.

Table Of Contents
  • Overview

Analysis

  • The White-Box Industry Value Chain
  • White Boxes Are Disrupting the Mobile Device Market
  • The White-Box Phenomenon in 2010
  • White-Box Manufacturers Build Brands
  • White-Box Manufacturers Switch to Legal Devices
  • White-Box Devices Are Poised to Grow in International Markets
  • White-Box Manufacturers Look Beyond Low-Cost Phones
  • Sub-$100 White-Box Smartphones Appear Likely in 2H11
  • White-Box Netbooks and E-Readers Have Failed
  • Android Media Tablets Suffer Bad Start

Background and Context

The Impact

Conclusion

Recommended Reading

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