Gartner Research

Findings: Nokia, Apple and Samsung Have Highest Brand Attitude Among Consumers

Published: 25 January 2011

ID: G00210193

Analyst(s): Annette Jump

Summary

Branding is critical in the consumer technology marketplace. Based on a recent Gartner survey, Nokia, Apple, Samsung and Google are enjoying the benefits of positive and improving brand attitudes. Facebook, Sony, LG, Microsoft and HP are challenged with negativity. Full survey analysis will follow.

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