Gartner Information Technology Research

Gartner Magic Quadrant for Marketing Resource Management


MRM has become a critical marketing capability, but expanding requirements and ongoing consolidation are complicating the investment cycle. Clients considering MRM should use this Magic Quadrant to evaluate the vendors in this rapidly evolving market.

Published: 01 February 2011

ID: G00210103

Analyst(s): Kimberly Collins

Table Of Contents
  • Market Overview
    • Market Definition/Description
  • Inclusion and Exclusion Criteria
    • Added
  • Evaluation Criteria
    • Ability to Execute
    • Completeness of Vision
  • Leaders
  • Challengers
  • Visionaries
  • Niche Players
  • Vendor Strengths and Cautions
    • Adnovate
    • Alterian
    • Aprimo (Teradata)
    • Assetlink
    • BrandMaker
    • BrandWizard
    • Capital ID
    • Direxxis
    • Elateral
    • Kodak
    • MarketingPilot Software
    • Oracle-Siebel
    • Orbis Global
    • Saepio Technologies
    • SAP
    • SAS
    • Unica (IBM)
    • Vyre
  • Ability to Execute
  • Completeness of Vision

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