Gartner Research

Voice-of-the-Customer Solution Architecture

Published: 28 February 2011

ID: G00209977

Analyst(s): Gareth Herschel , Ted Friedman , John Radcliffe , Whit Andrews , Jim Davies

Summary

Organizations pursuing a holistic VoC strategy must consider numerous disparate technologies and architectural approaches to develop a VoC solution.

Table Of Contents
  • Overview
  • Collect: Holistic VoC Data Collection, Integration and Storage
  • Analyze: Extracting Insight From VoC Data
  • Act: Driving Appropriate Action Based on VoC Analysis
  • The VoC Technology Market Is Slowly Coalescing

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