Gartner Research

RIM (BlackBerry) Designs a Demand-Driven Supply Chain With Its Value Chain Express Strategy

Published: 01 March 2011

ID: G00210998

Analyst(s): Debra Hofman , Matthew Davis

Summary

Research In Motion (RIM) has enabled 50-times global growth since 2004 in its BlackBerry product line. Gartner provides insights into the company's supply chain strategy that will address key challenges for continued global expansion.

Table Of Contents
  • Overview
  • Identifying Global Challenges
  • Demand-Driven Design Elements
  • RIM's Value Chain Express
  • What's Next?

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