Gartner Research

Key Issues for E-Commerce, 2011

Published: 10 March 2011

ID: G00211071

Analyst(s): Gene Alvarez

Summary

Gartner's 2011 e-commerce research will focus on helping key decision makers use innovative sales capabilities and emerging technologies to improve sales and enrich every point of customer contact. We will also guide clients through the vendor and partner selection process.

Table Of Contents

Topic Description

Why This Is Important

Key Issue Descriptions

  • Key Issue: How will digital channels, mobile capabilities, social media and social CRM influence sales and e-commerce strategies and processes?
  • Key Issue: What are best practices and innovations in sales and e-commerce to achieve business objectives?
  • Key Issue: How will e-commerce and back-office applications affect each other as e-commerce becomes more prevalent?
  • Key Issue: How will e-commerce strategies evolve?

Recommended Reading

Key Issues

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