Gartner Research

Real-Time Customer Offer Engine Vendor Landscape for Retail

Published: 15 March 2011

ID: G00211172

Analyst(s): Hung LeHong


This report helps retailers choose a customer offer engine that is best for their needs. The report also highlights key technology vendors in this area.

Table Of Contents
  • Overview


  • How Will You Use a Customer Offer Engine?
    • In Which Customer Interactions Will You Be Delivering Personalized Offers?
    • Do You Want to Personalize Offers in Real Time? In Batch or in Both?
    • How Granular Do You Want to Go?
    • Do You Understand the Science?
    • How Will It Fit in My Architecture?
    • Is It Easy to Use and Understand?
    • Is It Fast Enough?
    • Do I Have Enough, and the Right, Data to Feed the Offer Engine?
    • Do I Have the Ability to Manage Goals and Rules?
  • Vendor Landscape for Real-Time Customer Offer Engines
    • FICO
    • IBM
    • Infor
    • Oracle
    • SAP
    • SAS
  • Gartner Recommendations

Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.