Gartner Research

Real-Time Customer Offer Engine Vendor Landscape for Retail

Published: 15 March 2011

ID: G00211172

Analyst(s): Hung LeHong

Summary

This report helps retailers choose a customer offer engine that is best for their needs. The report also highlights key technology vendors in this area.

Table Of Contents
  • Overview

Analysis

  • How Will You Use a Customer Offer Engine?
    • In Which Customer Interactions Will You Be Delivering Personalized Offers?
    • Do You Want to Personalize Offers in Real Time? In Batch or in Both?
    • How Granular Do You Want to Go?
    • Do You Understand the Science?
    • How Will It Fit in My Architecture?
    • Is It Easy to Use and Understand?
    • Is It Fast Enough?
    • Do I Have Enough, and the Right, Data to Feed the Offer Engine?
    • Do I Have the Ability to Manage Goals and Rules?
  • Vendor Landscape for Real-Time Customer Offer Engines
    • FICO
    • IBM
    • Infor
    • Oracle
    • SAP
    • SAS
  • Gartner Recommendations

Recommended Reading

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