Gartner Research

SWOT: Alibaba, Consumer Businesses, China

Published: 18 March 2011

ID: G00210915

Analyst(s): Eileen He , Sandy Shen

Summary

Alibaba's Taobao and Alipay are respectively the leading e-commerce service and top third-party payment platform in China. Fierce competition in online services presents both opportunities and challenges to Alibaba.

Table Of Contents
  • SWOT Analysis
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
  • Implications for Alibaba
    • The "Grand Taobao" Strategy Could Distract From Taobao's Core Business
    • Need to Prove Profitability
    • International Expansion Takes Time and Luck
  • Company Overview
  • Methodology

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.