Gartner Research

SWOT: Alibaba, Consumer Businesses, China

Published: 18 March 2011

ID: G00210915

Analyst(s): Eileen He, Sandy Shen


Alibaba's Taobao and Alipay are respectively the leading e-commerce service and top third-party payment platform in China. Fierce competition in online services presents both opportunities and challenges to Alibaba.

Table Of Contents
  • SWOT Analysis
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
  • Implications for Alibaba
    • The "Grand Taobao" Strategy Could Distract From Taobao's Core Business
    • Need to Prove Profitability
    • International Expansion Takes Time and Luck
  • Company Overview
  • Methodology

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