Gartner Research

Business Case for Demand Planning

Published: 18 March 2011

ID: G00211630

Analyst(s): Kevin Sterneckert, Mike Griswold


The ability to profitably respond to the demand signal separates retailers that are demand-driven from those that aren't.

Table Of Contents
  • Overview


  • A Unified Forecast Enables Key Merchandising Activities and Helps Build the Business Case for Demand Forecasting
  • Improved Demand-Forecasting Processes Deliver Significant Business Benefits
  • JustEnough Provides BevMo Demand-Forecasting Capabilities

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