Gartner Research

Marketing Essentials: Strategic Alternatives for Increased Engagement Using Gamification

Published: 22 March 2011

ID: G00211594

Analyst(s): Brian Blau


Using gamification business models in consumer services and applications can dramatically increase user engagement levels and improve revenue. Adding in these game mechanisms will add interactivity and challenge, giving the user motivation to participate.

Table Of Contents
  • Overview


  • Introduction
    • Challenge
    • Implications
  • Background and Context
  • Four Strategic Alternatives for Gamification Models
    • Alternative No. 1: Points
    • Alternative No. 2: Levels and Achievements
    • Alternative No. 3: Challenges and Competition
    • Alternative No. 4: Leaderboards
  • Recommendations on Selecting From the Available Options
  • Conclusions

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