Gartner Research

Marketing Essentials: Nine Ways to Grow Your Business

Published: 25 March 2011

ID: G00210521

Analyst(s): Rolf Jester

Summary

Are you rushing to follow a competitor into China or to create a cloud computing service because it's today's hot topic? Wait a minute. The best growth strategies are built on a full understanding of all available options.

Table Of Contents
  • Overview

Analysis

  • Introduction
    • Challenge
    • Implications
  • Background and Context
    • Definitions
    • Gartner's Growth Strategies Research
  • Strategic Alternatives
    • Considering the Nine Alternatives
    • Option 1 — Market Penetration
    • Option 2 — Product Extension
    • Option 3 — Product Development
    • Option 4 — Market Extension
    • Option 5 — Targeted Differentiation
    • Option 6 — Development for Market Extension
    • Option 7 — Market Development
    • Option 8 — Extension for Market Development
    • Option 9 — Diversification
  • Evaluating the Alternatives
  • Researching the Entire Growth Landscape
  • Conclusion

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