Gartner Research

Gartner Study: Strategic Market Considerations for Electric Vehicle Adoption in the U.S.

Published: 29 March 2011

ID: G00211816

Analyst(s): Thilo Koslowski


The analysis of a Gartner consumer study reveals that electric vehicles mostly face a market adoption problem, not an infrastructure and technology challenge. We analyze U.S. consumer requirements for EV adoption for the first time and provide strategic guidance on how to address them.

Table Of Contents
  • Overview


  • What You Need to Know
  • State of the Global EV Evolution
  • Key Considerations for EV Deployment
  • Consumer Considerations for EV Adoption
    • General Consumer Attitudes Regarding EVs
    • Consumers' Powertrain Preferences
    • Consumers' Cost and Ownership Considerations Regarding EVs
    • Charging and Infrastructure Preferences
  • Conclusions

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