Gartner Research

How to Plan, Participate and Prosper in the Data Economy

Published: 29 March 2011

ID: G00211545

Analyst(s): David Newman


Terms like "big data," "open data" and "linked data" are part of the new era in which the economics of data (not the economics of applications, software or hardware) drives competitive advantage. Winners create networks of trust by shifting from mashing (storing data) to meshing (sharing data).

Table Of Contents
  • Overview


  • What You Need to Know
  • Why This Is Important
  • How to Prepare
  • Understand the Stages
    • Action Items
  • Address Business and Cultural Barriers
    • Action Items
  • Overcome Technical Challenges
    • Action Items
  • Understand Trends Affecting the Data Economy and Vice Versa
    • Action Items
  • Related Key Initiatives

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