Gartner Research

Building a Strategy for the Subscription Economy

Published: 11 April 2011

ID: G00212231

Analyst(s): Chris Fletcher


Subscription management will grow rapidly as tablet devices and e-commerce/mobile commerce drive the next phase of adoption of digital and nondigital products.

Table Of Contents
  • Overview

What You Need to Know


  • The Subscription Economy
  • Adoption Cycles
  • Apple's Wristlock on the Industry
  • Business Benefits of Subscription Management
  • Business Challenges of Subscription Management
  • Summary

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