Gartner Research

Gartner Fellow's Interview: Economist John Kay on Obliquity

Published: 11 April 2011

ID: G00211386

Analyst(s): Dave Aron


John Kay is an economist, author and journalist who is known for insightful and iconoclastic ideas. He has written a number of books, including "Obliquity" in 2010, which is based on the idea that "our goals are best achieved indirectly."

Table Of Contents
  • Overview


  • Introduction
  • The Need for Obliquity
  • Obliquity and Strategy
  • Obliquity and the CIO
  • The Future of Strategy

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