Gartner Research

Google Apps for Business: Leading with Gmail

Published: 15 April 2011

ID: G00209747

Analyst(s): Guy Creese


Although universities, governments, and small or midsize businesses (SMBs) have purchased Google Apps for Business, it has not gained significant traction in the enterprise market. Enterprises can mitigate many of the product's weaknesses by viewing it as a point solution that can solve a specific problem for a certain segment of employees. Google Apps for Business is worth consideration for some applications, but it is coming under increasing competition from IBM and Microsoft.

Table Of Contents

Summary of Findings


  • Thesis
  • Product Description
    • One of Several SaaS-Based 3C Solutions in the Market
    • A Member of the Google Apps Family
    • Supported Browsers and Devices
    • Licensing
    • Pricing
    • Help and Support
    • Geographical Coverage and Language Support
    • Service-Level Agreement (SLA)
    • Working with the Required SaaS Controls
    • Disaster Recovery and Business Continuity Planning
    • Provisioning Users, Data, and Applications
    • Monitoring the Vendor
    • Incident Response Procedures
  • Where Google Apps for Business Is Useful
    • As a Hosted E-Mail Solution
    • As a Productivity Suite for Disenfranchised Users
    • As a Light Collaboration Solution
  • Strengths
    • Enterprises Don't Need to Pay for Unnecessary Power User Licenses
    • Companies Can Easily Include Workers Outside the Enterprise
    • Online Documents Are Not Scattered on C Drives or File Shares
    • Application Silos Are Integrated via Design and Building Blocks
  • Weaknesses
    • Sophisticated Documents Are Not Supported
    • Disaster Recovery Is Missing and Records Management Capabilities Are Incomplete
    • Google Continues to Struggle with Offering Enterprise-Grade Support
  • Triage Google Apps for Business's Value
  • Define the Google Apps for Business Drivers
  • Segment the User Base
  • Create the Migration and Deployment Plans
  • Run a Pilot
  • Adjust as Necessary

The Details

  • Google Corporate Background
    • The Company
    • Enterprise Applications Division
  • Google Apps Functionality
    • Google Sites
    • Google Talk
    • Gmail
    • Google Calendar
    • Google Docs
    • Google Spreadsheets
    • Google Presentations
    • Google Drawings
    • Google Forms
    • Google Video for Business
    • Other Google Applications
  • What's Added and Deleted: February 2010 to April 2010
  • Third-Party Applications and Services
  • Notes

Recommended Reading

  • Features
  • Migration
  • Support
  • Contractual Information
  • Blogs

Other Related Gartner Research

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.