Gartner Research

Different Approaches or Usage Patterns for MDM and Their Implications

Published: 21 April 2011

ID: G00211237

Analyst(s): John Radcliffe


Master data management approaches or usage patterns can take many forms. This research weighs up the pros and cons of the "virtual" vs. the "physical" approach to creating a golden record and highlights the differences between workflow and transactional approaches.

Table Of Contents
  • Overview

What You Need to Know


  • Decision No. 1: Virtual or Physical Golden Records?
    • Virtual
    • Physical
  • Decision No. 2: Centralized Authoring With Workflow or Transactional Activity?

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