Gartner Research

SWOT: Asus, PC Business, Worldwide

Published: 03 May 2011

ID: G00212399

Analyst(s): Annette Jump , Isabelle Durand, Tracy Tsai


Asus increased its PC unit shipments by 44% in 2010 to become the sixth-largest PC supplier worldwide. To remain on an upward path, Asus must continue to innovate on an expanded product portfolio, especially media tablets, but streamline the number of models to maintain cost-efficiency.

Table Of Contents


  • SWOT Analysis
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
  • Implications for Asus PC Business
    • Enhance Innovation Into the Level Beyond Hardware
    • Product Planning — Minimize the Number of Models
    • Balance Growth for Profit Margin and Market Share
  • Company Overview
    • Key Facts
    • Financial Performance
    • 2010 Financial Highlights
  • Methodology

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