Gartner Information Technology Research

Gartner Magic Quadrant for CRM Multichannel Campaign Management


IBM-Unica, SAS, Teradata-Aprimo and Oracle are Leaders in the multichannel campaign management market. All the vendors in this Magic Quadrant offer social and/or mobile options. The Niche Players that continue to be in high demand offer software as a service, and focus on specific areas of MCCM.

Published: 20 May 2011

ID: G00213005

Analyst(s): Adam Sarner

Table Of Contents

What You Need to Know

Magic Quadrant

  • Market Overview
    • Market Definition/Description
  • Inclusion and Exclusion Criteria
    • Added
    • Dropped
  • Evaluation Criteria
    • Ability to Execute
    • Completeness of Vision
  • Leaders
  • Challengers
  • Visionaries
  • Niche Players
  • Vendor Strengths and Cautions
    • Alterian
    • Eloqua
    • IBM-Unica
    • Marketo
    • Microsoft Dynamics CRM
    • Neolane
    • Oracle (Siebel)
    • Pitney Bowes
    • Responsys
    • RightNow
    • smartFOCUS
    • SAP
    • SAS
    • Teradata-Aprimo

Recommended Reading

  • Ability to Execute
  • Completeness of Vision

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