Gartner Research

A Look at PowerReviews: Social Commerce Is on the Rise

Published: 23 May 2011

ID: G00211821

Analyst(s): Van Baker

Summary

Community reviews offer consumers visiting e-commerce sites the ability to see what other consumers think of the products they are considering. They have become a must-have feature for multichannel retailers.

Table Of Contents
  • Overview

Analysis

  • Summary
  • Social CRM Software
  • PowerReviews
  • Community Review Product
  • Search Optimization
  • Structured Data
  • Social Media Leverage
  • Moderation and Analytics
  • Other Products
    • Search Suite
    • Open Commerce Suite
    • Engagement Suite
    • Intelligence Suite
  • Gartner Perspective
    • Strengths of the PowerReviews Product Offering
    • Weaknesses of the PowerReviews Approach
    • Coverage and Installed Base
    • Recommendations

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