Gartner Research

A Look at PowerReviews: Social Commerce Is on the Rise

Published: 23 May 2011

ID: G00211821

Analyst(s): Van Baker


Community reviews offer consumers visiting e-commerce sites the ability to see what other consumers think of the products they are considering. They have become a must-have feature for multichannel retailers.

Table Of Contents
  • Overview


  • Summary
  • Social CRM Software
  • PowerReviews
  • Community Review Product
  • Search Optimization
  • Structured Data
  • Social Media Leverage
  • Moderation and Analytics
  • Other Products
    • Search Suite
    • Open Commerce Suite
    • Engagement Suite
    • Intelligence Suite
  • Gartner Perspective
    • Strengths of the PowerReviews Product Offering
    • Weaknesses of the PowerReviews Approach
    • Coverage and Installed Base
    • Recommendations

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.