Gartner Research

Market Trends: Diversification Trends Capture More of Consumer Technology Spending

Published: 07 June 2011

ID: G00212664

Analyst(s): Amanda Sabia , Mikako Kitagawa

Summary

Worldwide, consumers spend US$2 trillion on digital information and entertainment products and services. Gartner analysis shows diversification is a key strategy for vendors looking to capture more of this spending in 2011.

Table Of Contents
  • Overview

Trends in the Market

Market: The Current Consumer Wallet Spending

Buyers: Consumer Purchases Enable the "Interconnected" Consumer Experience

  • Concentrate Within One Consumer Spending Segment
    • Expand the Product Portfolio Suite of Offerings in One Consumer Spending Segment
    • Expand Target Audience or Usage Model
  • Diversify Into Other Consumer Spending Segments

Technology: Opening Windows of Opportunity

  • Wireless Broadband Everywhere
  • Location-Based Services
  • OS Landscape

Contrarian View: If a Narrow Focus Continues, Prepare for the Inevitable

Vendors to Watch

Conclusions

Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.