Gartner Research

Market Trends: Diversification Trends Capture More of Consumer Technology Spending

Published: 07 June 2011

ID: G00212664

Analyst(s): Amanda Sabia, Mikako Kitagawa


Worldwide, consumers spend US$2 trillion on digital information and entertainment products and services. Gartner analysis shows diversification is a key strategy for vendors looking to capture more of this spending in 2011.

Table Of Contents
  • Overview

Trends in the Market

Market: The Current Consumer Wallet Spending

Buyers: Consumer Purchases Enable the "Interconnected" Consumer Experience

  • Concentrate Within One Consumer Spending Segment
    • Expand the Product Portfolio Suite of Offerings in One Consumer Spending Segment
    • Expand Target Audience or Usage Model
  • Diversify Into Other Consumer Spending Segments

Technology: Opening Windows of Opportunity

  • Wireless Broadband Everywhere
  • Location-Based Services
  • OS Landscape

Contrarian View: If a Narrow Focus Continues, Prepare for the Inevitable

Vendors to Watch


Recommended Reading

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