Gartner Research

The Copernican Revolution in Content

Published: 08 June 2011

ID: G00212083

Analyst(s): Darin Stewart , Guy Creese


Enterprise content management (ECM) is undergoing a revolution by putting workers -- rather than technology -- at the center of the content universe. With digital content everywhere and content applications evolving into general infrastructure, savvy enterprises are now delivering relevant, easy-to-use content to employees and customers where and when they need it so they can accomplish tasks -- as well as archiving all content to satisfy regulators. Meanwhile, content-clueless enterprises will find it increasingly difficult to boost employee productivity, improve customer satisfaction, and avoid multimillion-dollar fines.

Table Of Contents

Summary of Findings


  • The Larger Picture
  • The Definition of ECM
  • The Information Economy
  • Sophisticated ECM Is Not Science Fiction: It's Being Used Today
    • Pharmaceutical Companies
    • The Washington Post and The New York Times
  • Business Drivers
    • Higher Revenue and Productivity
    • Stronger Compliance and Control
    • Improved Customer Experience
    • Increased Customer Loyalty
    • Higher-Quality Content
    • Streamlined Processes
  • Business Trends
    • Task Shift: From Stovepipes to Streams
    • Location Shift: From Office Work to Work Everywhere
    • Communications Shift: From Broadcasts to Conversations
    • Audience Shift: From Insider Employees to Outsider Customers
    • Skill Shift: From Digital Strangers to Digital Natives
    • Temporal Shift: From Final Versions to Early Drafts
    • Technology Shift: From Visible Superstructure to Invisible Infrastructure
  • Serendipitous Benefits
    • Decreased Task Switching
    • Increased Decision Turns
    • Content Consumption Feedback
    • Process Tracking and Security
  • Resulting Risks
    • Content Can Be a Time Sink
    • Security
    • Privacy
    • Worker Initiatives Without Corporate Approval
  • Market Analysis
    • A Seven-Part Framework
    • Evolving from Packages to Suites to the Content Bus
  • Prioritize Business Drivers
  • Perform an Inventory to Identify Weak Links in the Content Chain
  • Identify the Best Solution Model (Software, SaaS, or Open Source)
  • Choose and Implement an Appropriate Application Scenario
  • Use Best of Breed and Suites Today; Expect to Switch Later
  • Demand Standards to Decrease Integration Work

The Details

  • Information Economy Statistics
  • Content Management over the Years
    • 1976 to 1992: Making Paper Electronic
    • 1993 to 2004: Making Content Pervasive
    • 2005 and Beyond: Putting the User at the Center
    • Emerging Technology Capabilities
    • Managing Smaller Elements
    • Customizing Content for Different Platforms
    • Integration with Enterprise Applications
  • Standards
    • XML
    • XQuery
    • RSS and Atom
    • ODF and OpenXML
    • WebDAV
    • JSR 170
    • Content Management Interoperability Services
    • Records Management Standards: ISO 15489 and DoD 5015.2
    • UIMA
  • Social Aspects
    • Digital Strangers
    • Digital Immigrants
    • Digital Natives
  • Framework
    • Creation
    • Storage
    • Distribution
    • Discovery
    • Archiving
    • Analytics
    • Management


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