Gartner Research

Pattern-Based Strategy: Getting Value From Big Data

Published: 17 June 2011

ID: G00214032

Analyst(s): Stephen Prentice, Yvonne Genovese


"Big data" is rapidly becoming a recognized market term for the growth in the volume of data in organizations. Understanding how to use Pattern-Based Strategy to seek, model and adapt to patterns contained in big data will be a critical IT and business skill.

Table Of Contents


  • The Quest for (and Value of) Better Insight and Information
  • Understanding the Business Opportunity of Information
  • IT and Business Leaders Should Act Now

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