Gartner Research

Portals for Mortals: Eight Keys to People-Centric Portal Strategies

Published: 20 June 2011

ID: G00214130

Analyst(s): Jim Murphy


Too many portal initiatives fail or grow stagnant over time. Organizations managing portal efforts must recognize and respond to the new reality, where end users wield control, the social dynamic ensures adoption and business benefits derive only from offering value to the end user.

Table Of Contents
  • Overview


  • Introduction
  • The Portal Perspective
  • Eight Keys to Person-Centric Portals
    • Meet Changed User Expectations
    • Put the User at the Center of the Portal Initiative
    • Provide Inherent Rewards for Users
    • Put Personalization Into the Person's Hands
    • Mobilize Your Portal for Interaction Anyplace, Anytime
    • Plant the Seeds, Cultivate Good Use and Weed Out Risk
    • Hand Over the Keys
    • Choose a Platform That Supports Person-Centric Portals

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