Gartner Research

Market Insight: Social Media Privacy Strategies

Published: 27 June 2011

ID: G00213889

Analyst(s): Brian Blau


In today's consumer-centric marketplace, technology and service providers should adopt policies that transform personal privacy into an asset that delivers core business value, respects individual rights and builds trustful relationships.

Table Of Contents
  • Overview


  • Social Media and Privacy
    • Social Conversation Deluge
    • Consumer Complacency
    • Changing Environments
    • Competition Outpaces Policy Reform
  • Privacy Strategies
    • Notification
    • Simple Controls
    • Data Security
    • Opting Out
    • Value Exchange

Background and Context

The Impact


Recommended Reading

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