Gartner Research

Social Experience Design Is Becoming a New Imperative

Published: 27 June 2011

ID: G00214094

Analyst(s): Ray Valdes


The online experience has become increasingly social. To profit from this industrywide transformation, organizations need to understand the principles of social experience design.

Table Of Contents
  • Overview


  • What You Need to Know
  • SXD Helps Implement an Organization’s Social Strategy
  • Historical Context of the Social Web
  • Key Design Elements for Social Experiences
  • Social Objects: Reducing the Friction in Social Connections
  • Social Logic: Rules for Social Interaction Result in Social Architecture
  • Social Experience Design Can Deliver Competitive Advantage
  • Some Social Sites Add Game Dynamics

Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.