Gartner Research

Social Experience Design Is Becoming a New Imperative

Published: 27 June 2011

ID: G00214094

Analyst(s): Ray Valdes

Summary

The online experience has become increasingly social. To profit from this industrywide transformation, organizations need to understand the principles of social experience design.

Table Of Contents
  • Overview

Analysis

  • What You Need to Know
  • SXD Helps Implement an Organization’s Social Strategy
  • Historical Context of the Social Web
  • Key Design Elements for Social Experiences
  • Social Objects: Reducing the Friction in Social Connections
  • Social Logic: Rules for Social Interaction Result in Social Architecture
  • Social Experience Design Can Deliver Competitive Advantage
  • Some Social Sites Add Game Dynamics

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