Gartner Research

Linking PLM and Merchandising in the Retail Supply Chain

Published: 29 June 2011

ID: G00214264

Analyst(s): Kevin Sterneckert, Janet Suleski


Specialty and fashion companies focused on delivering the right products at the right time must integrate the activities and demand insights available along the entire product development process to enable effective synchronization of product development and merchandising activities.

Table Of Contents
  • Overview


  • Three Approaches to Creating the Development/Merchandising Link
  • Share Demand Signals and Insights Across Groups
  • Balance Technology Investments Across Merchandising and NPDI Activities
  • Use Line Plans, Seasonal Plans and Calendaring, and Workflow Planning and Tracking to Provide Essential Links and Controls
  • Conclusion

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