Gartner Research

Understanding Gartner's Hype Cycles, 2011

Published: 19 July 2011

ID: G00214001

Analyst(s): Mark Raskino , Jackie Fenn


Hype Cycles and Priority Matrices offer a snapshot of the relative maturity of technologies, IT methodologies and management disciplines. They highlight overhyped areas, estimate how long technologies and trends will take to reach maturity, and help organizations decide when to adopt.

Table Of Contents
  • Overview


  • What Is the Hype Cycle?
  • Positioning a Technology on the Hype Cycle
    • On the Rise
    • At the Peak
    • Sliding Into the Trough
    • Climbing the Slope
    • Entering the Plateau
  • Why the Hype Cycle Matters
  • How to Use the Hype Cycle
    • Hype Cycle Speed: The "Years to Mainstream Adoption" Assessment
    • The Priority Matrix and Benefit Ratings
    • Market Penetration and Maturity Assessments
  • Hype Cycle Q&A
  • Advanced Hype Cycle Topics
    • Behind the Hype Cycle
    • Hype Cycle Speed
    • Special Hype Cycle Circumstances

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