Gartner Research

Applying Pace Layering to E-Commerce Processes and Applications

Published: 21 July 2011

ID: G00213791

Analyst(s): Gene Alvarez


Use Gartner's Pace-Layered Application Strategy to continually assess your organization's e-commerce capabilities, investments and strategies. Because the model is flexible, it is particularly adaptable to changes in the e-commerce market and the technological advances that drive user expectations.

Table Of Contents
  • Overview


  • Introduction: The Scope of E-Commerce
    • Context-Aware Mobile Applications Spark E-Commerce Evolution
  • What Is Pace Layering?
  • What Is Connective Tissue?
  • E-Commerce Applications
    • Basic E-Commerce Components
    • Web Customer Experience
    • Marketing
    • Sales
    • Service
    • Mobile
    • Social CRM
  • Classifying E-Commerce Applications to the Right Pace Layer
    • Questions to Identify of Systems of Innovation
    • Questions to Identify Systems of Differentiation
    • Questions to Identify Systems of Record
  • Applying Pace Layering to E-Commerce
    • Retail Industry (B2C)
    • Publishing Industry (B2B) — Current and Future
  • Recommendations for E-Commerce Pace Layers
    • Guidance for Systems of Innovation
    • Guidance for Systems of Differentiation
    • Guidance for Systems of Record
  • Applications Frequently Migrate Between Layers
  • New Applications Should Be Classified at the Point of Conception
  • Conclusion

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