Gartner Research

Project Overview: Optimizing Your Online Channel With Web Content Management

Published: 22 July 2011

ID: G00211401

Analyst(s): Mick MacComascaigh

Summary

The context of Web content management has changed. Organizations that wish to leverage the business power of Web technologies need to adopt online channel optimization: to better understand interactions with visitors, and to respond to online activity in a highly relevant and impactful way.

Table Of Contents
  • Overview

Analysis

  • From Web Content Management to Online Channel Optimization
    • What is the New Context of WCM?
    • What Trends in WCM Will Have the Most Impact on Enterprises and Users?
    • What WCM Strategies Will Make the Most Impact on Business Performance, or Deliver the Most Substantive Business Outcomes?

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