Gartner Research

Hype Cycle for Automotive Demand Chain and Supply Chain Technologies, 2011

Published: 27 July 2011

ID: G00215451

Analyst(s): Thilo Koslowski


Global automotive consumer demand is increasing, but economic uncertainty requires ongoing organizational agility as a strategy. To achieve this goal, automotive companies must understand, prioritize and invest in the right technologies and processes to achieve demand and supply-chain optimization.

Table Of Contents


  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • On the Rise
    • Transportation: Carbon Accounting
    • Cloud Security and Risk Standards
    • Cloud ERP for Large Enterprises
    • Supply-Chain-Centric, Sustainability-Sensitive Planning and Optimization
    • Marketing Mix and Product Portfolio Optimization
  • At the Peak
    • Social Analytics
    • Social Media Marketing Platforms
    • Automotive MRM
    • Vehicle Information Hub
    • Community Marketing Automotive
    • Predictive Campaign Analytics
  • Sliding Into the Trough
    • Automotive Business Process Fusion
    • Master Data Management
    • CDI Hub
    • Embedded Software and Electronics Design
    • Mobile (Wireless) Enhanced Supply Chain Management
    • Design to Demand
    • Mobile Advertising — Automotive
    • Alternative Retailing Technologies
    • Quality/Warranty Management
    • Digital Marketing
    • Next-Generation Dealer Portals
    • Partner Relationship Management
    • Remote Diagnostics
  • Climbing the Slope
    • Automotive Business Process Outsourcing
    • Process Integration for Automotive Finance Applications
    • Quality Management Systems
    • Lead Management
    • Mobile Devices in Dealerships
    • Flexible Manufacturing
    • Product Life Cycle Management in Automotive
    • Automotive Incentive Optimization
    • E-Commerce Web 2.0 Tools for Selling
    • Outsourced Manufacturing and Supply Chain Globalization
    • Automotive Supplier Portals
    • Demand Forecasting
    • MES Applications
    • CRM in Automotive
    • Service Parts Planning
  • Entering the Plateau
    • Order-to-Delivery Systems
    • Interactive Marketing and Online Ownership Services
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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