Gartner Research

Competitive Landscape: Consumer PC Market, China

Published: 02 August 2011

ID: G00213666

Analyst(s): Simon Ye , Ranjit Atwal , Eileen He

Summary

Rising Chinese consumer income levels have created huge opportunities for PC vendors. Meanwhile, PC vendors are facing sharply increased competition. We examine the strategies and business models of vendors in the Chinese consumer PC market and discuss what they must do to differentiate themselves.

Table Of Contents
  • Overview

Analysis

  • Competitive Situation and Trends
    • Consolidation in the Chinese PC Market Will Continue in the Next Five Years
    • Increasing Importance of Small and Midsize Cities
    • Increasing Importance of Working Closely With Telecom Carriers
    • PC Alternatives
  • Key Competitive Influencers
    • Government Policies Impact Consumer Demand
    • Geography and Channel Coverage
    • Consumer Purchasing Power
    • Pricing Strategy
  • Major Market Players
    • Acer
    • Asus
    • Dell
    • HP
    • Lenovo
    • Haier
  • References and Methodology

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