Gartner Research

SWOT: Lenovo, Consumer PC Branding, Worldwide

Published: 03 August 2011

ID: G00214399

Analyst(s): Annette Jump , Tracy Tsai


This analysis examines the strengths, weaknesses, opportunities and threats of the brand of PC vendor Lenovo in the consumer PC space. We analyze the challenges Lenovo is facing in building presence and recognition of its consumer brand outside China.

Table Of Contents


  • SWOT Analysis
  • Evaluation of Lenovo Brand in Consumer PCs
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
  • Implication for Lenovo
    • Implications and Key Recommendations
  • Company Overview
    • Lenovo's PC Shipment Performance in 2010
    • Key Facts
    • Company Description
    • Financial Performance
  • Methodology
    • Methodology for Brand Valuation Parameters

Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.