Published: 04 August 2011
Analyst(s): Robert P. Desisto , Jenny Sussin , Michael Maoz , Jim Davies , Kimberly Collins , Adam Sarner , Chris Fletcher , Praveen Sengar , Johan Jacobs
Software as a service comes in many models, and not all are equally appropriate to complex marketing, sales and customer service needs. The Gartner CRM team shares its views on CRM SaaS and its applicability for various functional areas in CRM projects
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