Gartner Research

Competitive Landscape: Digital Marketing Service Providers

Published: 05 August 2011

ID: G00214389

Analyst(s): Richard Fouts

Summary

Digital marketing service providers are adjusting their core competencies to accommodate changing client needs, particularly the trend to market through social networks. Some are moving fast; others are cautious. Not all will get it right.

Table Of Contents
  • Overview

Analysis

  • Competitive Situation and Trends
    • The Watchwords in Digital Marketing
    • Marketing Service Providers Are Eager to Move Upstream
    • Getting the CMO to Return Your Call
    • Competitive Offerings
  • Market Players
  • The Future of Competition
    • Leaders Will Compete With Skills in Conversational Media
    • Niche Firms Will Compete With Superior Web 2.0 Skills
    • Mobile Marketing: The Next Competitive Battleground
    • Win by Helping B2B Clients Adopt Proven B2C Practices
  • Competitive Profiles
    • Accenture Interactive
    • Acxiom
    • iCrossing
    • McKinsey & Co. (Digital Marketing Practice)
    • Overdrive Interactive
    • Possible Worldwide (WPP)
    • SapientNitro
    • Sequentia Environics
    • TandemSeven
    • Waggener Edstrom Worldwide
    • Other Competitors
  • Definitions

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