Gartner Research

You Need Change Management to Succeed With Master Data Management

Published: 12 August 2011

ID: G00214835

Analyst(s): John Radcliffe


Master data management is not just about implementing technology. As is true with other initiatives that involve significant change to people's working practices and processes, MDM needs change management techniques to be applied.

Table Of Contents
  • Overview

What You Need to Know


  • The Five Elements of Change Management
    • Element No. 1: Above All Else, Prove the Imperative in Your MDM Program
    • Element No. 2: Find the Right Executive Sponsor Who Is Prepared to Lead
    • Element No. 3: Plan for Predictable Behavior Patterns
    • Elements No. 4 and No. 5: Use Levers to Apply Pressure and Buoys to Lend Stability
  • Change Management Techniques Depend on the Context
  • Tactical Guidelines

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