Gartner Research

Executive Summary: Capturing Business Value From Mass-Market Mobile Technologies

Published: 01 August 2011

ID: G00217353

Analyst(s): Nick Jones , Monica Basso , Andy Rowsell-Jones


As mass-market mobile devices and their apps flood the enterprise, CIOs must figure out how to exploit them in innovation and business value creation. This entails a delicate balance: controlling the devices and their data yet freeing employees to use them productively.

Table Of Contents


Executive Summary

  • Mass-market mobility is changing the game
  • How is mass-market mobility creating enterprise value?
  • What is the best balance of freedom and control?
  • What package of policies and technologies delivers the mass-market mobility sweet spot?

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