Gartner Research

Introducing the Gartner IT Market Clock

Published: 07 September 2011

ID: G00217342

Analyst(s): Monica Basso


Gartner's IT Market Clock is a methodology that supports strategic investment and divestment decisions. It can be applied to any IT product or service category.

Table Of Contents
  • Overview


  • Introduction
    • IT Assets Are Like Other Assets
  • The IT Market Clock
    • Market Clock Parameters
    • Four Market Phases
    • Time to Next Phase
    • Market Clock Recommendation Summary
    • Asset Class Profiles
    • Applicability
    • Market Clock Target Audiences
  • IT Market Clocks and Hype Cycles
  • Useful Market Life: The Need for a More Complete View
    • Maturity and Diminishing Marginal Returns
    • Legacy and Increasing Marginal Costs
  • Commoditization and Market Power
    • Commoditization and the IT Commoditization Curve
    • Market Power
    • Exploiting Commoditization to Reduce Costs
    • Not All Products and Services Commoditize Equally
    • Four Phases of IT Market Life
    • Prioritization of Focus and Resources
    • Commoditization and Relative Useful Life
  • Design Contributions

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