Gartner Research

Role and Responsibilities of the Marketing Operations Director

Published: 08 September 2011

ID: G00216936

Analyst(s): Kimberly Collins


Marketing operations directors are critical to the success of marketing automation and integrated marketing management. They must work with the CMO, CIO and marketing IT project leaders to drive collaboration and ensure that deadlines are met.

Table Of Contents
  • Overview

What You Need to Know


  • Collaboration Between MODs and the CMO
  • Collaboration Between MODs and the CIO
  • MODs Facilitate the Conversations Between the CMO and CIO
  • MODs Work With Business and IT Marketing Project Leads
  • Tactical Guidelines

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.