Gartner Research

Leaders Use Customer Collaboration to Improve Supply Chain Performance

Published: 15 September 2011

ID: G00219069

Analyst(s): Todd Applebaum, Jessica O'Brien


Companies that are successful in customer collaboration know that it can be a differentiator that delivers sustainable business growth. Select customers for collaborative relationships based on their level of collaboration readiness and their degree of alignment with your long-term business goals.

Table Of Contents
  • Overview


  • Defining "Collaboration" in All Its Forms
  • Benefits of Collaboration
  • Selective Partnering
  • Overcoming Obstacles to Enable a Win-Win Relationship
    • Assess the Maturity Level of Your Customer Relationships
  • Who Is Doing This Well?
  • Summary: A Recipe for Success

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