Gartner Research

Five Steps to Social Media Reputation Management in Maintenance Mode

Published: 20 September 2011

ID: G00219041

Analyst(s): Jenny Sussin

Summary

The viral nature of social media differentiates social reputation management from similar opportunities and threats across other media. We explore why organizations must clearly assign roles and be proactive to establish and maintain a strong social media reputation.

Table Of Contents
  • Overview

What You Need to Know

Analysis

  • Plan to Influence Social Media Reputation in Maintenance Mode
  • Know the Opportunities and Threats of Managing Social Media Reputation Proactively
  • Tactical Guidelines

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