Gartner Research

Market Insight: Creating a New Focus to Extract Value From CSP Analytics

Published: 23 September 2011

ID: G00219565

Analyst(s): King-Yew Foong , Charlotte Patrick

Summary

This research looks at the challenges faced by communications service providers as they work to extract value from their customer data. It offers advice for those working to create a long-term analytics strategy.

Table Of Contents
  • Overview

Analysis

  • Introduction
  • Customer Data Issues Facing CSPs
    • Current and Future Issues

Background and Context

  • Legacy Issues

The Impact

  • An Action List for CSPs
    • Set up a More Complete Governance Structure
    • Becoming Good at Real-Time, "Personalized" Activities
    • Create Improved End-to-End Views of the Customer
    • Create a New Competency for Dealing With Unstructured Data
    • Work to Create a Full Picture of the Need for Data by the Wider Audience
    • Make Preparations to Supply Data on a Wider Basis
  • Customer Data Uses, Current and Future Focus Areas
    • Current Hot Areas
    • Future Hot Areas

Conclusion

Recommended Reading

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