Gartner Research

Salesforce.com Acquires Assistly to Fill Social CRM Gap for SMBs

Published: 27 September 2011

ID: G00225759

Analyst(s): Michael Maoz , Jenny Sussin

Summary

Salesforce.com continues to buy tools for the Social Enterprise. This latest deal focuses on social customer service for small and midsize businesses, and is driven by intellectual capital more than technology or market share.

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