Gartner Research

Maverick* Research: Motivation, Momentum and Meaning: How Gamification Can Inspire Engagement

Published: 07 October 2011

ID: G00215839

Analyst(s): Brian Burke


Most attempts at gamification are missing key elements to sustain engagement. Gamification must focus on motivation, momentum and meaning to inspire sustainable engagement. Maverick research deliberately exposes unconventional thinking and may not agree with Gartner's official positions.

Table Of Contents
  • Overview


  • *Maverick Research
  • Motivation
  • Momentum
  • Meaning
  • Bottom Line

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