Gartner Research

Demystify Cloud Computing for Smarter Marketing

Published: 10 October 2011

ID: G00218692

Analyst(s): Kimberly Collins

Summary

Marketers can improve agility and ROI and hit key benchmarks by using cloud-related options beyond the short-term benefits linked to cost cutting. Use the guidance here to define needs, match them with resources and plan for long-term business requirements.

Table Of Contents
  • Overview

Analysis

  • SaaS Delivery
    • Current Adoption Level
    • Enablers and Inhibitors
    • Business Value
  • PaaS Application Provisioning/Development
    • Current Adoption Level
    • Enablers and Inhibitors
    • Business Value
  • IaaS Cloud as Application Infrastructure
    • Current Adoption Level
    • Enablers and Inhibitors
    • Business Value
  • Outlook and Transition
    • SaaS Delivery
    • PaaS Application Provisioning/Development
    • IaaS Cloud as Application Infrastructure
  • A Look Ahead

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